Lay's engaging digital content, as well as distinctive point of sale at shelf and search, will bring football home with a stadium-worthy fan experience. NEW YORK, Feb. 21, 2023 /PRNewswire/ -- Watching football with your friends is good, but watching football with friends and Lay's is even better. Your email address will not be published. Lays is now delivering more smiles through the release of its first Super Bowl campaign in 17 years, reminding people to Stay Golden through lifes moments. Follow us for the latest news, insider access to events and more. I've been fortunate enough to play at some incredible facilities throughout my career so I can speak to the benefits that the Lay's RePlay pitch will have for the youth of Turin, and the generations that follow. Lay's Super Bowl 2022 TV Spot, 'Stay Golden' Featuring Seth Rogen, Paul Rudd, Song by Shania Twain Real-Time Ad Measurement Across Linear and CTV TV Ad Attribution & Benchmarking Marketing Stack Integrations and Multi-Touch Attribution Real-Time Video Ad Creative Assessment Proud Partner of the UEFA Champions League, the voiceover says at the end of the commercial. No Lays, No Game. Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American. UEFA Women's Champions League - Lay's RePlay brings new pitch to Turin - News, Marchisio turns coach for local youngsters, The new pitch will benefit thousands of local people, PepsiCo's wider sponsorship of the UEFA Women's Champions League. Cut to 2022, and the brand got its ad rollout out on an odd start. Where are you? in front of a detailed shrine to the actor. The draw will be streamed live on UEFA.com from 12:00 CET on Friday 17 March. Captioned, Lays brings back so many memories for Paul Rudd and Seth Rogen. The award-winning program transforms empty chips bags into football pitches across the globe. pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. We also work with professional teams to ensure they find the right players to build championship calibre teams. South African Coating info about lay's champions league commercial Coating Solutions - 2022 Up-to-date Coating information only on Coating.co.za PEOPLE first exclusively revealed that Rudd would be part of the Lay's Super Bowl commercial last month, while premiering a teaser for the commercial. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Round of 16 tiesAC Milan vs TottenhamParis vs BayernClub Brugge vs BenficaDortmund vs ChelseaLiverpool vs Real MadridFrankfurt vs NapoliLeipzig vs Man CityInter vs Porto. "This pitch will have a positive impact, uniting them through the power of football, helping them learn, grow, develop confidence and teamwork, and have fun.". To celebrate the countdown to crunch time in the 2022-2023 UEFA Champions League (UCL) tournament, today Lay's brought global football icon Thierry Henry to the doorsteps of Barcelona's most dedicated football fans to announce the "No Lay's No Game" platform - a campaign that surprises fans and confirms that the football watching experience . The investment will add two manufacturing lines for Funyuns and tortilla chips, as well Read More PepsiCo generatedmore than$67billionin net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. If he fails to do this the former CEO will face charges himself. We are so proud to enlist a legend like Thierry Henry to help football fans across the globe build bonds and to serve as the only snack that makes the game complete. About PepsiCoPepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. You can watch the entire spot before it airs during the Super Bowl on Feb. 13. With this season's fans viewing matches in living rooms versus stadiums, Lay's looks to bring match-day excitement and comradery home with new creative featuring six-time Ballon d'Or winner Lionel Messi, world champion Paul Pogba and UEFA Women's Player of the Year 2017 Lieke Martens. From the outside, the spectacular, wood-panelled exterior makes it one of the most unique roof structures in Europe. Learn more about Lay's by visitingwww.facebook.com/laysor on Twitter atwww.twitter.com/lays. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo. from 8 AM - 9 PM ET. Why are they on a retro road trip? Messi is no stranger to advertising. Major League Baseball's longest losing streak Basketball Clyde . Recipe below INGREDIENTS: 8 oz. Additionally, to celebrate football fans who rally for their teams season after season, Lays recently introduced Golden Grounds, a first-of-its-kind lineup of NFL-inspired chips, before NFL playoffs. "In my opinion, the importance of this project is therefore fundamental for young people both as a place to meet, play and share, and for talent and inclusiveness. lay's champions league commercial 2022. Since the first Lay's RePlay pitch launched in 2021, the initiative has provided over 5,000 hours of programming, positively impacting nearly 50,000 community members. lay's champions league commercial 2022. "I've had the privilege of playing all over the world and have lifted many trophies in front of millions of amazing supporters," said Thierry Henry. A-League Men (known as the Isuzu UTE A-League for sponsorship reasons) is the highest-level professional men's soccer league in Australia and New Zealand. No use for commercial purposes may be made of such trademarks. Turns out, Rogen wont be the only famous face in the ad on game day. Throughout the remainder of the 2022-2023 Men's and Women's UEFA Champions League tournaments, fans should look out for more exciting and unexpected moments from the "No Lay's, No Game" platform including: even more football superstar surprises, engaging digital content, pitches built around the world, in-store and on special-edition packaging, and one GOAT-filled commercial. With stakes this high, "No Lay's, No Game" seeks to ensure football fans across the globe know that Lay's has been absolutely essential and there to bring the fun, excitement, and taste to every unexpected, high intensity moment the sport has given us all throughout the years. Fans are invited to duet a video of Rogen and Rudds road trip scene and belt out their own version of international superstar and five-time GRAMMY Award-winning artist Shania Twains hit song Youre Still the One with a friend. <br><br . WATCH: My Guest Tonight With Annika . "Are you nervous?" Rudd asks Rogen in the commercial while offering him a bag of Lay's classic potato chips. With the UEFA Champions Leaguein the spotlight, the PepsiCo-owned brand Lays grabs the moment and surprises fans around the globe with a limited-edition range of potato chips that celebrate soccers G.O.A.T. Lays has unveiled a new brand platform - 'No Lay's, No Game' - enlisting global football icon Thierry Henry to help celebrate the 2022-2023 UEFA Champions League (UCL) tournament. For the first time, Frito-Lays Flamin Hot brand will have its own in-game commercial featuring both Doritos and Cheetos, showing fans what the world would look like with a little more Flamin Hot. 8.2 Will bookmakers release Champions League-specific bonuses this year? The spot features a group of friends having their soccer ball stolen by a dog during a game. UEFA Champions League, Voetbalpassie). The 2021 effort in support of the brands largest global platform Mens UEFA Champions League and UEFA Womens football leads with the very best in players, sport, and of course, snacks. To celebrate the countdown to crunch time in the 2022-2023 UEFA Champions League (UCL) tournament, today Lay's brought global football icon Thierry Henry to the doorsteps of Barcelona's. A classificao das federaes com base nos coeficientes das federaes da UEFA usada para determinar o nmero de equipas participantes . Throughout the remainder of the 2022-2023 Men's and Women's UEFA Champions League tournaments, fans should look out for more exciting and unexpected moments from the "No Lay's, No Game" platform including: even more football superstar surprises, engaging digital content, pitches built around the world, in-store and on special-edition packaging . When typing in this field, a list of search results will appear and be automatically updated as you type. dec. 2019 - sep. 2021 1 jaar 10 maanden. So, stay readyyou never know when who will pop up next!". essi milestone tracker: PSG star nears 800 career goals. I am so excited Lays was able to make this happen for fans and hope they can get their hands on one of Lays G.O.A.T. However, Gronk has another reason to fly commercially (and privately). Thanks to Lay's, even more games will be played, forming even more bonds, and building stronger communities for those who deserve it the most. Messi is no stranger to advertising. About Lay'sLay's is one of the brands that makes upFrito-Lay North America, the$19 billionconvenient foods division of PepsiCo, Inc. (Nasdaq:PEP), which is headquartered inPurchase, NY. Instagram Post: This Lay's Dill Pickle Dip is kinda a big dill. Um total de 79, 80 ou 81 equipas de 54 das 55 federaes-membro da UEFA participam na UEFA Champions League de 2021-22 (a excepo o Liechtenstein, Note LIE[] que no organiza uma liga nacional). https://www.prnewswire.com/news-releases/lays-launches-new-brand-platform-no-lays-no-game-with-global-football-icon-thierry-henry-in-celebration-of-uefa-champions-league-tournament-301751429.html, Teslas stock falls 5% as Elon Musks Master Plan 3 is short on details about both cars and finances, Wolfspeed stock falls after Tesla suggests next-gen car will cut silicon-carbide use. two actors dont have any shared projects in the works. 7 Top Sites for Champions League Betting in February 2023 7.1 Bet365: Our top choice for UCL 7.2 Ladbrokes 7.3 William Hill 7.4 Betfred 7.5 Paddy Power 8 Champions League Betting - Frequently Asked Questions 8.1 What events does the Champions League consist of? All Right Reserved. "Lay's brings a fresh perspective to the everyday like watching a match from your couch with a bag or bowl next to you," said Sebnem Erim, Vice President, Marketing, Global Foods, PepsiCo. This category only includes cookies that ensures basic functionalities and security features of the website. Soon, everyone joins in, kicking the fake ball. Pepsi taps soccer stars for new UEFA Champions League campaign The creative featuring Lionel Messi, Paul Pogba and others includes retail elements, a TikTok challenge and an original musical. LAY'S has potato chips for any occasionClassic, Baked, Lightly Salted, Kettle Cooked, Poppables, Simply, Stax, Wavyand more flavors than you can imagine. Lays celebrates its status as Proud Partner of the UEFA Champions League and UEFA WomenS Champions League in a new ad starring Lionel Messi. In addition to the in-game advertisement from Lays, Frito-Lay also has a second spot during the Super Bowl. Framed by a series of golden lines, the newly introduced chips invite the audience to a new GOLDEN era inspired by greatness.. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalize content and targeted ads, analyze site traffic, and understand where our audience is coming from. How unthinkable? The commercial then sees the stars recalling "memories" in which Lay's chips were a part of before Rogen tied the knot with a zombie bride. Join in the conversation online and. It was at this velodrome, during the . To celebrate the countdown to crunch time in the 2022-2023 UEFA Champions League (UCL) tournament, today Lay's brought global football icon Thierry Henry to the doorsteps of Barcelona's most dedicated football fans to announce the "No Lay's No Game" platform - a campaign that surprises fans and confirms that the football watching . Like us on Facebook atwww.facebook.com/TheSunUSand follow us from our main Twitter account at@TheSunUS, The View fans confused after spotting strange detail involving host Sara, Today fans divided over Jenna's dress as some viewers say it's 'inappropriate', Sister Wives Janelle Brown doesnt approve of Christines new romance, Inside 1000-lb Sisters stars Amy and Michael's secret fights over kids, 2020 THE SUN, US, INC. ALL RIGHTS RESERVED | TERMS OF USE | PRIVACY | YOUR AD CHOICES | SITEMAP, Lay's Super Bowl commercial has been released, Super Bowl game will feature a battle between, game being held at the Rams' SoFi stadium, will be held on Sunday, February 13, 2022. Henry brings the new brand philosophy to life with "Thierry Visits", a surprising video experience with Barcelona football fans that shows just how unthinkable the football experience is without Lay's! Yes. Cheese Flavor Series champions the greatest of all time, the brand adding some new flavors to its portfolio. Lay's is an every-fan brand that can relate, and we know there is no greater joy than shared football fandom. Lay's and Messi have partnered to facilitate game day viewing by giving fans the chance to send personalized videos from Messi himself, in 10 different languages, to invite friends to watch the game. ", Pogba commented:"I was delighted to take part in another Lay's football campaign. can dogs sense pregnancy and become protective; seafolly ruched v neck one piece swimsuit; antonio conte fifa 20 face Gatorade will immediately put the freshly laid pitch to good use as it kicks off the national Italian final of the all-women's Gatorade 5v5 tournament, which for the first time coincides with PepsiCo's wider sponsorship of the UEFA Women's Champions League final. Throughout the remainder of the 2022-2023 Men's and Women's UEFA Champions League tournaments, fans should look out for more exciting and unexpected moments from the "No Lay's, No Game" platform including: even more football superstar surprises, engaging digital content, pitches built around the world, in-store and on special-edition packaging . I think it is so relatable and powerful to see that no matter where or how we watch, we're united in the energy and excitement of the game. Find out who is facing who in UEFA Champions League 2022/2023 quarter-finals. Lay's engaging digital content, as well as distinctive point of sale at shelf and search, will bring football home with a stadium-worthy fan experience. Any chance I get to spend time with Seth AND eat potato chips is a win.. Goodell's statement lays out these rules that the NFL later presented, according to The Christian Post, as basic guidelines for hosting a Super Bowl game:-"Churches can legally host Super Bowl parties on their premises;-Churches may show the game on whatever size screen they want; Anyone is welcome to take part in the game and play with an imaginary ball because, after all, it is the love for football that gathers them together, not just a ball. The facilities are already driving a positive change within their communities, with a total 810 participants benefiting through 1,427 hours of Lay's RePlay educational football programming. Frito-Lay and PepsiCo Beverages have also teamed up for a joint NFL Playoff campaign, Road to Super Bowl. Fans can probably recognize their favorite celebrities anywhere, possibly even invading their privacy. bags!, The snacks come in a special-edition design packaging, with Messis portrait, outlined in black-and-white, laying at the center. Cision Distribution 888-776-0942 We're looking forward to creating these moments with this year's program.". Success! Lay's this week kicked off a marketing campaign that taps into its ongoing partnership with the Union of European Football Associations (UEFA) Champions League, the Frito-Lay company announced in a press release. And I think we gave a game without a ball a really good effort! You can also contact MarketWatch Customer Service via our Customer Center. I mean, I love potato chips and I love Seth Rogen.. Lay's RePlay, a global initiative created in partnership with the UEFA Foundation for Children and streetfootballworld, has been launched in Turin with the opening of a new pitch and associated support programmes. The semi-finals will be on 9/10 and 16/17 May with the final on Saturday 10 June. We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc. TURIN, Italy, May 20, 2022 /PRNewswire/ -- Two of the world's most iconic brands, Lay's and Gatorade, have come together to launch a series of grassroots initiatives, as part of. Partnering with Lay's to kick-off "No Lay's, No Game" was all about connecting with the fans and communities that are so dedicated to this amazing game. But this is a new level. The lay-offs come after PouYuen put 20,000 of its workers on paid leave in rotation at the end of last year. L'ora o la data visualizzate si riferiscono al momento in cui l'articolo stato aggiunto o aggiornato in Libero 24x7 . You can also read our privacy policy, We use cookies to ensure the best experience for you on our website. In a subsequent teaser, Paul Rudd joined in on the fun and hinted at a road trip. This year, the iconic brand looks to help make the connections fans have been missing with an interactive campaign that includes a first of its kind. This website uses cookies to improve your experience while you navigate through the website. Copyright 2023 MarketWatch, Inc. All rights reserved. The 2022 Super Bowl event can be watched live on NBC and Hulu with Live TV as well as streamed through FuboTV, Peacock, Sling TV and YouTube TV. Going into the final rounds of the UEFA Champions League, Henry has partnered with global brand Lay's to share his love of the game. It's always high-energy and fun and I am personally excited to bring our fans some well-earned smiles this year.". These cookies will be stored in your browser only with your consent. Starting Super Bowl Sunday, Lays is launching the #LaysGoldenDuet Hashtag Challenge on TikTok to help fans Stay Golden just like Rogen and Rudd did in the commercial. Lays put everyones minds to ease on Feb. 2, when the brand shared a 60-second version of its 2022 Super Bowl ad on its Instagram. Lays. The round of 16 is spread across four matchweeks, concluding on Wednesday 15 March. ", Claudio Marchisio, ex-Italy and Juventus midfielder. Cheese Flavor Series (not to be confused with goat. Visit a quote page and your recently viewed tickers will be displayed here. The commercial features the breadth of the food and beverage portfolio and is aimed to excite fans gearing up for Super Bowl LVI with the help of five beloved Super Bowl Champions. The 2021 event saw a face-off between the Tampa Bay Buccaneers and the Kansas City Chiefs at Tampa's Raymond James Stadium. She dribbles the orb and then passes it to someone else. "Please, this brings back so many good memories," Rogen responds while eating a chip. @2023 ETBrandEquity.com. The UEFA word, the UEFA logo and all marks related to UEFA competitions, are protected by trademarks and/or copyright of UEFA. You can start browsing straight away but filling in the optional fields below will help with any purchases. In addition to this limited-edition series, Lays is also launching a TV ad showing that ones passion for football comes from within. As part of the Lay's UEFA Champions League partnership and to kick off kick its annual global soccer campaign, Lay's G.O.A.T. PHILADELPHIA (AP) Against another short-handed team, the Timberwolves again came up big on the road. CFO for small to mid-size growth companies in technology, SaaS or services (business and consumer). Lay's TV Spot, 'UEFA Champions League: Apartment Arena' Featuring Paul Pogba, Lionel Messi, Lieke Martens Real-Time Ad Measurement Across Linear and CTV TV Ad Attribution & Benchmarking Marketing Stack Integrations and Multi-Touch Attribution Real-Time Video Ad Creative Assessment Should we cut my sister out of the family inheritance? NBC's pricing for each of these commercials began at $6 million for a. By clicking Accept, you consent to the use of ALL the cookies. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. Uefa bears "primary responsibility" for the catastrophic organisational and safety failures that turned last season's Champions League final into a horrific, traumatic experience for. Youll have to wait until 2023 to see if the pair reprises their role as a Lays duo, but in the meantime, you can catch up on all their ~memories~ and look for the commercial when it airs Sunday Feb. 13. Rogen and his longtime friend and writing partner, Evan Goldberg, collaborated with Lays on the script. To launch "No Lay's, No Game" the brand partnered with FIFA World Cup France 1998 Champion, Two-Time Premier League Champion, Three-Time FA Cup Winner and 2009 UEFA Champions League Winner, Thierry Henry to make sure fans were match-day ready with their Lay's.
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